Project Description

While at Loot Crate, one of my big initiatives was to try to develop in-house figures and collectibles for the anime crate. Anime licensors are extremely particular when it comes to figures and the usual production timetable isn’t 6-9 months like most figures, it’s a year or more because of approvals and revisions. Astro Boy was a property I felt super strongly about, and the licensor is amazing and allowed us to try something different-which was to make a light-up Astro Boy that showcased his internal robotic skeleton. Tezuka Productions brought him to Licensing Show in May 2018.

Astro Boy Toy and Packaging Design

  • Client

    Loot Crate, Licensed by Tezuka Productions

  • Skills

    • Toy Concepting and Design
    • Packaging Design

Project Description

Also done for Loot Crate to tie in with the new Sonic The Hedgehog Sonic Forces game. For Loot Anime I went with a more straight-up Shadow figure, because most figures of Shadow were a little more “action figure” style-instead of a more collectible style. They often had him on a motorcycle or something else. So I went more straight forward to keep him almost like he looks in most Sonic games, and SEGA designed a special Japanese Shadow logo for this figure.

Shadow The Hedgehog Figure and Packaging Design

  • Client

    Loot Crate, Licensed by SEGA

  • Skills

    • Toy Concepting and Design
    • Packaging Design

Project Description

For the Sanrio Small Gift Crates for Loot Crate, I worked with Sanrio to ensure that the exclusive figures or plush for the crate retained Sanrio standards of being on model, high quality and unique to the crates. For the Hot Dog Hello Kitty plush, I worked advising and directing the vendor on revisions and changes before sending to Sanrio for approval, and for the resin Hello Kitty-ensuring that the figure could be made and working to ensure the quality of the production figure was not different from the sample figure.

Hot Dog Hello Kitty Plush and Vacation Resin Hello Kitty Direction

  • Client

    Loot Crate, Licensed by Sanrio

  • Skills

    • Creative Direction
    • Production Advisement
    • Quality and Style Management

Project Description

While at Mattel, I worked specifically on the Monster High line. I designed Draculara’s Die-Ner playset with Draculara serving her guests, and the Ghouls Night Out Dolls. Small fun fact-Rochelle’s Fleur-De-Lis shoes I designed for her made a Buzzfeed list for shoes that they wished were made in real life.

Monster High Draculara Die-ner and Ghouls Night Out Doll Designs

  • Client

    Mattel (In-House)

  • Skills

    • Doll Fashion Design
    • Playset Design

Project Description

While in-house at Funrise, I worked primarily on soft-lines and I worked a lot on My Little Pony, and a little on Littlest Pet Shop. For My Little Pony I designed the My Little Pony “floppy” ponies to update the line for store shelves, and give girls a pony that they can make fly, or lie down, or put on things. For Littlest Pet Shop, (a challenging proportion line), I worked on ensuring plush adhered to the style guide but were still able to sit and function as plush.

My Little Pony and Littlest Pet Shop plush

  • Client

    Funrise (In-House), Licensed by Hasbro (MLP, LPS)

  • Skills

    • Softline design and production
    • Material selection
    • Costing

Project Description

Singamalings was reintroduced after an original run in the 90s with Fisher Price. Singamalings each have a little song that when you squeeze their stomachs, the song comes out at the rate of each squeeze. When you put two Singamalings or more together, they harmonize. I worked on updating the fashions and colors (and new song choices) for the new Singamalings, and also designed and made the Singamalings Pets-which were a smaller option that would harmonize via their pets sounds.

Singamalings and Singamalings Pets Design

  • Client

    Funrise (In-house)

  • Skills

    • Softlines development and design
    • Fashion design

Project Description

Stackins was a plush line I helped develop from beginning to end. It was kind of a TsumTsum style toy, but for mass market. I helped create the different wave and size designs, worked closely with the factory to develop patterns and work with costing, and worked on fabric options to keep costs in line. It was carried in Justice Stores and Walmart.

Stackins Design and Production

  • Client

    Funrise (In-House)

  • Skills

    • Softlines development and design
    • Costing
    • Fabric sourcing

Project Description

One of the last things I worked on at Funrise was the Luna Petunia line for Netflix. I worked primarily on the softlines, (though the talking doll worked it’s way in onto my table). One of the biggest challenges of this line was that the characters are super detailed in the show. To try to convey it in plush form was extremely challenging. Luna herself in her 3D model has no teeth, which was an unusual issue to deal with in working on the notes on her 3D model. For the beanie and huggable plush, I designed all the main run and worked with fabric choices and simplified elements to make them possible to do in plush form. For the talking doll, I worked with the factory on her face and body shape, helping clip sounds and phrases for her talking function, and picking fabrics and materials for her unusual collection of clothing pieces.

Luna Petunia Beanie Plush, Huggable Plush and Talking Doll Design

  • Client

    Funrise (In-House), Licensed by Netflix

  • Skills

    • Softlines development and fabric sourcing
    • Costing
    • Plastic doll model direction and design