Creative Direction

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Project Description

As Senior Manager of Art Outsourcing-much of my work entails bringing in studios and artists to hit a high quality style bar for different projects, including novel illustrations, key visual illustrations, driving quality design for style guides and packaging.

Art Outsourcing

  • Client

    Riot Games

  • Skills

    • Design Direction

Project Description

For Riot Games, I onboard artists and studios to work on various consumer products and IP (Intellectual Property projects)-an example being the art created that is used in the Oppo Watch Packaging. My other primary role is to handle creative licensing approvals-making sure product holds to brand consistency and brand quality, helping any licensee design teams problem solve design issues, and also help with design when needed on products. I worked with the Secret Lab team to fine tune their design, and worked with Infinity Studio to guide their Divine Sword Irelia statue into brand compliance.

Riot Games: Art Outsource Management and Creative Licensing Direction/Approval

  • Client

    Riot Games

  • Skills

    • Creative Direction
    • Curation
    • Product Development

Project Description

I was brought on to curate and direct the Loot Anime crates for Loot Crate. Loot Crate is a subscription box service that sends pop culture boxes to subscribers of their preferred fandom on a monthly, bi-monthly or quarterly basis. The boxes range from pop culture boxes, to gaming, to anime, to specific franchises (like Sanrio and Fallout). Each crate had to tell a story from beginning to end-from the design of the crate, to the insert, to the product. The product had to be exclusive or limited edition. These are examples of a handful of the crates I oversaw.

Loot Anime Creative Lead: Direction and Curation

  • Client

    Loot Crate

  • Skills

    • Creative Direction
    • Curation
    • Product Development

Project Description

I also headed the Sanrio Small Gift Crate in terms of working closely with our head designer and Sanrio to make a crate that was unique and exclusive to Loot Crate subscribers. Handled weekly check-ins and running through production timelines, getting revisions made, ensuring vendors hit quality requirements from Sanrio, and gave progress updates regularly.

Sanrio Small Gift Creative Lead: Direction and Curation

  • Client

    Loot Crate, Licensed by Sanrio

  • Skills

    • Creative Direction
    • Curation
    • Product Development
    • Licensor Management

Project Description

Worked on a game promo for Squidblink Games for Indiecade called Death Whimsy. Headed art direction, character design, props and tile design, and animation.

Death Whimsy Creative Direction and Illustration

  • Client

    Squidblink Games

  • Skills

    • Creative Direction
    • Art Direction
    • Illustration
    • Concept Art
    • Animation